I recently purchased nice’easy permanent hair dye colour 6g light golden brown as the suggested resulting colour is exactly what I am aiming for.
However, upon using the dye in exactly the way described in the instructions, my hair became darker. Not what I wanted. I have now tried this dye twice but gained the same result.
I then checked reviews about this dye on the asda (from where I bought the dye) web sight and many customers had the same result. Please let us know why this is so. I do not want a darker colour I want the light brown golden colour. For your information my natural hair colour is medium brown.

Please be assured that this complaint is not about the supermarket from where I purchased the hair dye.

It is solely to do with the product itself.